Can you film without showing patients?

Yes, and most of it is built that way. The practitioner, the procedure detail and the clinic itself carry the story. Patients appear only with explicit written consent naming the purpose, the platform and the timeframe.

We are licensed in DIFC or Dubai Healthcare City. Does this apply to us?

Those zones run separate frameworks, so the DHA circular does not bind you. The positioning argument still holds: the doctor is the part of the practice that cannot be copied or bought.

How does it compare with what a case is worth?

Run it per quarter rather than per month: one quarter of the system against one additional case at your average case price. We will do that arithmetic with your own numbers on the call.

Who it’s for · 04Clinics, wellness & aesthetics

The doctor is what the rules leave standing.

Doctor-led authority content for DHA-licensed clinics, built around the current advertising standards.

Plan a project What we make

5 formats · 4 systems

The reality

Why presence decides it.

Dubai's medical advertising standards — DHA circular CIR-2026-00000144, standard DHA/HRS/HPSD/ST-21 — restrict most of what a clinic feed has been running on: superlatives, promotional and bundle pricing, comparative claims, and before/after imagery. Facilities licensed in DIFC and Dubai Healthcare City sit under separate frameworks.

The facility carries liability for content recorded on its premises, including a staff member's personal account or a visiting influencer. Promotional content that names the facility needs the Medical Director's approval before it is published, and patient material needs written consent naming purpose, platform and timeframe.

What the standards leave untouched is the doctor speaking as a clinician: how you assess a face, why you decline a case, what recovery actually looks like. It is also the only part of a clinic's marketing a competitor cannot copy.

Formats we shoot

The content we make for clinics & wellness.

From our work — tailored per brand

Doctor-led explainer films — Two doctors in white coats smiling in the clinic — Dr. Strah — women’s health reels — Agency Verse

01Doctor-led explainer filmsDr. Strah — women’s health reels →

Consultation and decision-making pieces — Dentist explaining with a teeth model — Dr. Minea Gavran Liconga, Slovenia — Agency Verse

02Consultation and decision-making piecesDr. Minea Gavran Liconga →

Clinic space and detail photography — Treatment room with a white treatment bed — White Clinic, Dubai — Agency Verse

03Clinic space and detail photographyWhite Clinic →

Educational short-form for feed and Reels — LED light therapy treatment — White Clinic, Dubai — Agency Verse

04Educational short-form for feed and ReelsWhite Clinic →

Conference, panel and speaking capture — Speaker addressing the conference at a microphone — Global Conference on AI & Human Rights — Agency Verse

05Conference, panel and speaking captureGlobal Conference on AI & Human Rights →

Systems we build

Where the content converts.

A quarterly capture block, filmed at the clinic

Consent and approval pack for every shoot

Published-post archive for DHA audit

Practitioner and clinic brand identity

How we’d run it

The play, in three moves.

01

Build the doctor, not the discount

Authority content led by the practitioner — the position that survives a rule change, and the one that travels with you between facilities.

02

Publish what is still publishable

Explainers, decision-making, recovery reality and consultation context — planned against the current standards rather than around them.

03

Approval inside production

Consent, review and archiving handled as part of the shoot, so your Medical Director signs off on a finished piece rather than a problem.

Services that fit

Built from these pieces.

ACore

Brand PresenceSet the perception before the first conversation.Explore →

BCore

Content & MediaCinematic content with a commercial spine.Explore →

ESpecialist

Social Media ManagementYour presence, running every single day.Explore →

CCore

Digital InfrastructureThe architecture your content converts through.Explore →

Related projects

Full portfolio →

ClinicsWhite ClinicPhoto and video content for White Clinic in Dubai — the clinic’s non-invasive aesthetic treatments, shot for web, social and graphics.

ClinicsDr. Minea Gavran LicongaContent strategy and short-form videos for dentist Dr. Minea Gavran Liconga — oral hygiene made simple for social media and web.

ClinicsDr. Strah — women’s health reels20 short educational reels for Dr. Strah’s gynaecology clinic on women’s health — over 200,000 organic views.

From the blog

Asked by clinics & wellness.

It is produced to align with the current standards, and final publication approval rests with your facility's Medical Director. Agency Verse is not the approving authority.

Other worlds we build for

Real Estate Entrepreneurs Hospitality & Events Fitness & Performance Premium Services Founders & Executives

Dubai

Let’s build your presence.

Tell us about your clinics & wellness brand — we'll map the fastest path to a presence that sells.

Plan your project See packages