Project 40
Luka’s Den — barbershop brand
For Luka Nebec’s premium barbershop brand, Luka’s Den, we built and ran a complete social media strategy around personal branding and storytelling — from concepts, filming and editing to managing the profiles — positioning Luka as a modern gentleman’s guide rather than just a barber.
- Client
- Luka’s Den
- Category
- Personal Brand
- Location
- Slovenia
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Frames from the project
Brand photography is a visual language, not a one-off set of pictures. We start from what the brand stands for and who it sells to, then plan locations, people and styling so every image looks like it belongs to the same company — today and in six months.
- A shot plan built from the brand's position and audience
- Consistent styling, light and grading across every image
- A library the team can use across web, sales and social
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